logo design

Recently, I had just finished the logo for my mother's flower shop. Its name is Minh Thu. As the word "Minh" in Chinese characters is the combination of two words "Sun" and "Moon", I want to use their symbols to design the logo. In the concept of yin-yang, the Sun belongs to yang due to its hotness; and the Moon is yin. So I created the images of the sun and the moon look like yin and yang.

This was the first version that I made so it looks very simple. The word "Thu" in English means autumn. After a long time being far away of summer, autumn is the season of gathering. Thus, the moon and the sun become attached to each other. I made them to weave together in order to create a leaf, which is the representation of the fall season. I chose red and yellow cause they are the colors of sun and moon, and also the primary color of autumn, the season of leaves falling.
However, I felt the logo was too simple that would make the viewers bored. Moreover, it has not expressed the slogan that I made for my mom's shop, "We carry your feelings". So I tried many other ways to fix the logo so that it not only shew the name of the flower shop but also expressed the quality that we served customers.
I tried rotating the images with differences angles.
Finally, I decided to stick the tails of two images together, like this:

Can you see the image of the letters "M" and "T", which are the acronym of the text "Minh Thu"? I felt pretty satisfied with the way I arranged the images. When I asked my brother for advice, he said that he also liked the new one, and he also realized it looked like a blossom flower. I also changed the color of the moon to a brighter yellow to make the logo fresher.
Nevertheless, there is something missing in this design. I had not still expressed the slogan in the design. I repeated many times the sentence "we carry your feelings" in my mind. I always thought how I could symbolize this slogan and put it in the logo. Lastly, I chose the image of the wheel to represent the word "carry".


Putting two circles under the flower not only represents the slogan "we carry your feelings", but also expresses the property of yin-yang, which is yin always has yang and yang also has yin. Furthermore, there is also other meaning in this logo. Yin and yang are always in constant movement and alteration. Our service to customers is like this characteristic of yin and yang. We always change flexibly so as to serve consumers with our best quality. In this final design, I altered the colors of moon and sun. The reason was when I asked my father for advice, he said that red and yellow were even warm colors, it would be not very nice if we put these two colors together. I thought he was right. So we tried to use other cool colors such as green, blue and violet. Finally, we chose violet. And when I chose purple, I also switched the color of sun and moon together. Since the moon has cold characteristic, it is more suitable with purple; and the sun has hot characteristic, so it should be yellow. Actually, purple is not definitely a cold color. It is a neuter one. Nonetheless, if it is placed besides with yellow, it will become cold. On the other hand, violet is also the color of romance, which is the property of autumn.